Overview
content management, production & strategy
With 14 years of experience across journalism, content management, and creative direction, I bring a full-spectrum skill set to every project I touch. I’ve built magazines, newspapers, engagement campaigns, and immersive exhibitions—planning everything from editorial strategies to large-scale event spaces. My background spans writing, editing, photography, videography, SEO, and media team management, allowing me to move fluidly across the entire creative process.
Most recently, I led the creative direction and organization for a major design festival activation, curating future-focused programming, spatial design, and partnership integrations under a unified, immersive vision. Whether designing communication strategies to tackle citywide homelessness or styling fashion shows, I focus on storytelling that is both strategic and deeply human.
Experience
National marketing manager / Autex Acoustics North America
June 2022 - Present
Responsible for both driving the growth of the brand position of Autex Acoustics in the United States, as well as the management of the US marketing team. Develops and executes strategic marketing plans while managing brand assets, overseeing digital content and social media campaigns, and coordinating with sales teams to identify market trends and opportunities.
Also oversees Autex North America’s branded partnerships, event planning, content and social media creation, agency collaboration, and marketing budget, ensuring marketing efforts align with both the domestic and global objectives of Autex as a whole.
Marketing Operations Manager / The Proactiv Company (Alchemee)
February 2021 - Sept 2022
Organizer for both the creative and acquisition/analytics aspects of web and social media marketing, with an emphasis on creating streamlined processes for communication between outside vendors and internal teams. Overseer of the branded digital content pipeline, including but not limited to the requesting, editing, and legal review of marketing materials for the multiple Proactiv systems and products. In charge of monitoring and providing updated analytical data on social media and web platforms for internal teams and external vendors, as well as creating functional tracking parameters for the monitoring of social media campaigns across 30+ digital platforms.
digital marketing manager / autism society of america
September 2019 - November 2020
Planned, created, and implemented all digital marketing strategies across all channels. Responsible for enhancing Brand voice, messaging, and vision in a cohesive manner across social media channels, website, and email marketing. Created marketing materials to support Autism Society of America’s community and affiliate network designed to streamline brand values in 80+ markets across the country. Worked closely with other ASA departments to coordinate content for events, fundraising campaigns, public policy initiatives, and affiliate support.
media & communications coordinator / Linden educational Services
May 2018 - June 2019
Produced timely and strategic content for the Linden's multiple social media and multimedia platforms; supports the executive team to develop and implement communications projects, including: websites, social, media platforms, sales, marketing campaigns, conference booths, all in promotion of the Linden Educational global tours.
Worked actively with the executive director to coordinate the development, design, approval, production, and distribution of marketing materials, as well as write content for the company’s media campaigns both print and online. Also worked in conjunction with executive staff in administrative duties such as data management, event coordination, client relations building and tour support.
branded content manager / eyemagine TECHNOLOGY
March 2016 - December 2017
Planned, copy edited and published all EYEMAGINE online written content, in addition to managing the content calendars of EYEMAGINE clients--including but not limited to hiring content writers/photographers, creating and managing ongoing freelance contracts, and editing/posting content created for EYEMAGINE clients' various websites. Also in charge of all client branding projects, included but not limited to: creating brand guidelines, building brand books, and creating foundational branded content.
news editor & Copy editor / California baptist univertsity banner
September 2013 - May 2015
Lead Editor in charge of news media staff, including writers, photographers, and layout designers. Oversaw publication production of award-winning bi-weekly newspaper, including artwork, layout, and typesetting, as well as deadline and content requirements. Assessed news story relevance, conducted interviews and copy edited content and distributed creative content on multimedia platforms.
Education
biola university
M.A INTERCULTURAL STUDIES
Graduated December 2019
california baptist university
B.A. JOURNALISM & MEDIA, FILM ANALYSIS & INDUSTRY
Graduated May 2015
SIDE PROJECTS
Solidarity (NPO) - Creative Consultant
LFDM - Content Consultant/Creator
Sincerely, Kindred - Contributor
Taiwanese American Film Festival - Producer & Set Organizer